Period: 2021-2027

Digital storytelling

Storytelling is the most powerful way to put ideas into the world today. Robert McKee – author, lecturer, and story consultant. Once upon a time, a hopeful project applicant filled out the application form and sent it in a box, along with 1000 pages of other documents. Many years have passed since that fateful deadline …

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Google Analytics

“Most people use statistics like a drunk man uses a lamppost; more for support than illumination.” Andrew Lang If you open Google Analytics for the first time, it may be a little bit scary with all its buttons, graphics, numbers, menu items, etc. It shouldn’t be scary if you know what to look for. How …

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Facebook for Interreg

“No matter how you feel about social media, you can’t deny the giant that is Facebook.” Shonda Rimes, writer and producer Facebook has been around for a while now and we all think we know how to do it well. You might have even listed it as a skill in your CV: “Social media management: …

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Instagram for Interreg

“The picture that you took with your camera is the imagination you want to create with reality.” Scott Lorenzo As Facebook refocuses on connecting people with content from family and friends, Instagram has become ‘the new home for brands‘, where engagement is high, followers are brand-loyal, and real business goals can be achieved. Brands go …

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E-mail newsletters

“I didn’t have time to write a short letter, so I wrote a long one instead.” Mark Twain E-mail newsletters are an effective communication tool for the programme or projects, as they allow directly targeting audiences in their inboxes. Instead of hoping you will get lucky and your audience will visit your website and notice important …

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Programme websites

A bad website is like a grumpy salesperson.      Jakob Nielsen, web usability expert Every piece of content or social media post that you put online should drive the user back to your website. Your website is the backbone of your digital communication strategy. It reflects what you want to achieve with your programme, and how …

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Project websites

Projects are the main building blocks of a programme. The collective success of projects is what defines a programme’s success. This is also true in communication. As websites are the backbones of programme communication, carefully planned, well-designed and smoothly managed project websites contribute to the success of the programme communication. You probably face many challenges …

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Twitter for Interreg

“If you have time to get your pet rabbit its own Instagram account, you have time to at least tweet about something important.” Jameela Jamil – actor, model, activist.

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