Period: 2021-2027

Digital storytelling

Storytelling is the most powerful way to put ideas into the world today. Robert McKee – author, lecturer, and story consultant. Once upon a time, a hopeful project applicant filled out the application form and sent it in a box, along with 1000 pages of other documents. Many years have passed since that fateful deadline …

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Google Analytics

“Most people use statistics like a drunk man uses a lamppost; more for support than illumination.” Andrew Lang If you open Google Analytics for the first time, it may be a little bit scary with all its buttons, graphics, numbers, menu items, etc. It shouldn’t be scary if you know what to look for. How …

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Facebook for Interreg

“No matter how you feel about social media, you can’t deny the giant that is Facebook.” Shonda Rimes, writer and producer Facebook has been around for a while now and we all think we know how to do it well. You might have even listed it as a skill in your CV: “Social media management: …

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Instagram for Interreg

“The picture that you took with your camera is the imagination you want to create with reality.” Scott Lorenzo As Facebook refocuses on connecting people with content from family and friends, Instagram has become ‘the new home for brands‘, where engagement is high, followers are brand-loyal, and real business goals can be achieved. Brands go …

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E-mail newsletters

“I didn’t have time to write a short letter, so I wrote a long one instead.” Mark Twain E-mail newsletters are an effective communication tool for the programme or projects, as they allow directly targeting audiences in their inboxes. Instead of hoping you will get lucky and your audience will visit your website and notice important …

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