Have you recently started working at an Interreg programme as a communication officer? Does it look complicated? Are you looking blankly at your colleagues when they mention terms such as capitalisation, EC Day, keep.eu, etc? This is normal. Many of us have been there and wished for an all-in-one training course to give us a …
Lobbying is way too complicated! Lobbying is useless! My project results will never get to the EU institutions and policy-makers. Why should I bother lobbying? Lobbying is after all just a communication exercise…. It is very common to hear those kind of comments from project partners when it comes to lobbying. But does this have to …
Storytelling is the most powerful way to put ideas into the world today. Robert McKee – author, lecturer, and story consultant. Once upon a time, a hopeful project applicant filled out the application form and sent it in a box, along with 1000 pages of other documents. Many years have passed since that fateful deadline …
“Every battle is won before it is fought.” Sun Tzu, “The Art of War” Like in war, the most important part of your communication work is planning – having a good strategy. And the most important part of your communication strategies is deciding who you want to reach and why. And how does that work …
“Most people use statistics like a drunk man uses a lamppost; more for support than illumination.” Andrew Lang If you open Google Analytics for the first time, it may be a little bit scary with all its buttons, graphics, numbers, menu items, etc. It shouldn’t be scary if you know what to look for. How …
“No matter how you feel about social media, you can’t deny the giant that is Facebook.” Shonda Rimes, writer and producer Facebook has been around for a while now and we all think we know how to do it well. You might have even listed it as a skill in your CV: “Social media management: …
“The picture that you took with your camera is the imagination you want to create with reality.” Scott Lorenzo As Facebook refocuses on connecting people with content from family and friends, Instagram has become ‘the new home for brands‘, where engagement is high, followers are brand-loyal, and real business goals can be achieved. Brands go …
“I didn’t have time to write a short letter, so I wrote a long one instead.” Mark Twain E-mail newsletters are an effective communication tool for the programme or projects, as they allow directly targeting audiences in their inboxes. Instead of hoping you will get lucky and your audience will visit your website and notice important …
If you want to change the way people respond to you, change the way you respond to people. Timothy Leary, psychologist The Internet provides everyone with the opportunity to engage with brands. But with opportunities come challenges. When managing your corporate (programme) accounts on social media, you are exposed to a public audience. Unless they …
A bad website is like a grumpy salesperson. Jakob Nielsen, web usability expert Every piece of content or social media post that you put online should drive the user back to your website. Your website is the backbone of your digital communication strategy. It reflects what you want to achieve with your programme, and how …
