“The picture that you took with your camera is the imagination you want to create with reality.” Scott Lorenzo As Facebook refocuses on connecting people with content from family and friends, Instagram has become ‘the new home for brands‘, where engagement is high, followers are brand-loyal, and real business goals can be achieved. Brands go …
“I didn’t have time to write a short letter, so I wrote a long one instead.” Mark Twain E-mail newsletters are an effective communication tool for the programme or projects, as they allow directly targeting audiences in their inboxes. Instead of hoping you will get lucky and your audience will visit your website and notice important …
If you want to change the way people respond to you, change the way you respond to people. Timothy Leary, psychologist The Internet provides everyone with the opportunity to engage with brands. But with opportunities come challenges. When managing your corporate (programme) accounts on social media, you are exposed to a public audience. Unless they …
A bad website is like a grumpy salesperson. Jakob Nielsen, web usability expert Every piece of content or social media post that you put online should drive the user back to your website. Your website is the backbone of your digital communication strategy. It reflects what you want to achieve with your programme, and how …
Projects are the main building blocks of a programme. The collective success of projects is what defines a programme’s success. This is also true in communication. As websites are the backbones of programme communication, carefully planned, well-designed and smoothly managed project websites contribute to the success of the programme communication. You probably face many challenges …
“If you have time to get your pet rabbit its own Instagram account, you have time to at least tweet about something important.” Jameela Jamil – actor, model, activist.
You have submitted your application form to an Interreg programme. What should you do now? You have to wait for the programme’s decision, but is this all? You can start implementing your project as soon as the programme approves it. But it might be better to wait for the official contract to be signed. While …
LinkedIn is no longer an online resumé. It’s your digital reputation. Jill Rowley, world-renowned expert on Social Selling and Modern Marketing. The most common misconception is that LinkedIn is just for job hunting. But in recent years, LinkedIn has grown in terms of numbers of users and in the range of useful features it offers. …
“A person who never made a mistake never tried anything new.” Albert Einstein Do you remember the first time you tried to make pancakes? How did it work out? How does your first pancake look in a new batch, even after years of experience? Is it picture-perfect? Doing communication work on social media is like …
How much of your working day do you spend writing to people, sending them information or asking them for information? Your time is one of the most important resources you have, so you should use it wisely and well. When you write to someone, you write with a specific aim in mind. You are writing …
