Have you recently started working at an Interreg programme as a communication officer? Does it look complicated? Are you looking blankly at your colleagues when they mention terms such as capitalisation, EC Day, keep.eu, etc?
This is normal. Many of us have been there and wished for an all-in-one training course to give us a head start.
Which is why we have developed this course for those of you who:
- recently joined an Interreg programme as a communication officer, be it within the managing authority or joint secretariat,
- changed role within the programme, for example from projects/programme officer to communication officer,
- work as a project manager and have to/want to contribute in programme communication,
- work in a national contact point or national authority of an Interreg programme,
- work in another programme body and want to learn more about communication.
The course will mostly focus on the “hows” but also a little bit on “whys” as some brief introduction to the philosophy of programme communication is necessary, to lay the groundwork for future activities. We will start with an overview of a programme setting for quality communication, continue with communication rules from the regulations, and conclude with the platforms, events and campaigns available to you.
By the end of this course, you are expected to have learned:
- ideal communication setting: how to approach communication in a programme to optimise its impact, rather than just to fulfill legal requirements,
- legal aspects of communication: binding clauses of the regulations that programmes must follow, and how they work in practice,
- communication platforms programmes can and should make use of, and how to use them,
- highlighted learning events and EU-level campaigns that take place annually, and which you can join.
Enroll now and learn about all these Interreg concepts, tools, platforms and more. Get acquainted with aspects of programme communication which could otherwise take years to learn.