“The picture that you took with your camera is the imagination you want to create with reality.”
Scott Lorenzo
As Facebook refocuses on connecting people with content from family and friends, Instagram has become ‘the new home for brands‘, where engagement is high, followers are brand-loyal, and real business goals can be achieved.

Brands go where the people are, and increasingly more people are active on Instagram.
In this course, we will help you with making the decision to get active on Instagram as an Interreg programme, and provide you with guidance; from setting up your account, to producing great content.
The course will give you answers to questions like:
- Is Instagram for you?
- How to prepare and launch a channel?
- How to produce appealing visual content?
- What are the cool features at your disposal?
- How to measure and adjust your Instagram activity?