“Most people use statistics like a drunk man uses a lamppost; more for support than illumination.”Andrew Lang
If you open Google Analytics for the first time, it may be a little bit scary with all its buttons, graphics, numbers, menu items, etc.
It shouldn’t be scary if you know what to look for.
- How did my programme website perform?
- Where shall I look in order to measure my performance?
- What do all the complicated data types and numbers in them mean?
- How to read and interpret this data?
- How can I use these stats for improving the quality of my website?
If you ask yourself these questions, it means you are already considering using analytics.
A very important but sometimes overlooked step in website management is tracking the numbers that answer these questions. There are many tools that let us do that, and in this course we will focus on the most used of all: Google Analytics.
We will show you how to use Google Analytics with a series of lessons, mostly through video content from communication specialist Charlélie Jourdan showing the practical use of the platform.
You will learn:
- What is analytics and why we track the data?
- Why and how we use the analytical data in practice?
- Which data shall we focus on?