“A person who never made a mistake never tried anything new.”Albert Einstein
Do you remember the first time you tried to make pancakes? How did it work out?
How does your first pancake look in a new batch, even after years of experience? Is it picture-perfect?
Doing communication work on social media is like making pancakes. Even if you are experienced, problems will happen. You think it’s simple, only a few ingredients, what could go wrong? And then the pancakes get stuck to the pan, or they’re too dry, or raw in the middle, and you feel like throwing the whole thing, with the pan, in the trash.
Or, you do a Facebook post about your call for proposals and then nobody ‘Likes’ it and the only comment is from a euro-sceptic, who says something offensive, and you feel like blocking the person and deleting the whole account.
There is a better way.
Just like with pancakes, with digital communication we go through the same trial-and-error process, we learn from our mistakes, and we get better. This course will help you avoid or fix the most common mistakes Interreg programmes have made (and some keep making) in digital communication. We will explain what the problems are and, more importantly, give you practical tips on how to fix them.